Kristina Azarenko – SEO-Friendly Website Migrations & Redesigns Course

Kristina Azarenko – SEO-Friendly Website Migrations & Redesigns Course

Kristina Azarenko – SEO-Friendly Website Migrations & Redesigns Course

The SEO-Friendly Website Migrations & Redesigns Course by Kristina Azarenko is a comprehensive training program designed to equip SEOs with the skills and confidence to handle website migrations effectively. From pre-migration planning to post-migration analysis, this course provides a strategic, step-by-step approach to preserving and enhancing a website’s SEO during the migration process.

This course targets SEOs looking to advance their career by mastering one of the most challenging aspects of the field—website migrations. Whether you’re an in-house SEO or a freelancer, this course will guide you through the entire migration journey, allowing you to add this valuable skill to your repertoire.

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Kristina Azarenko – SEO-Friendly Website Migrations & Redesigns Course

What You’ll Learn:

  • The Essentials of Website Migrations
    Learn the key stages of website migrations, from planning to post-migration evaluation. Gain insight into the types of migrations and common pitfalls to avoid, ensuring smooth and successful transitions.

  • Building a Strategic SEO Plan for Migrations
    Discover how to create a solid SEO strategy specifically for migration projects, focusing on risk identification, mitigation, and clear communication with cross-functional teams.

  • Implementing Technical SEO Requirements
    Gain expertise in setting SEO benchmarks, creating redirection maps, and defining requirements for developers to preserve SEO integrity during migration.

  • Collaboration Tips for Cross-Functional Teams
    Learn how to collaborate effectively with developers, designers, and other stakeholders to ensure SEO requirements are prioritized and implemented during the migration.

  • Migration-Specific Modules for Unique Scenarios
    This course includes specialized modules covering domain, URL, CMS migrations, and website redesigns, providing tailored guidance based on the unique aspects of each type.

  • Pre-Launch & Migration Day Essentials
    Understand critical pre-launch SEO testing and real-time migration day actions to quickly identify and address issues as they arise.

  • Post-Migration Analysis
    Analyze the migration’s impact on SEO performance and ensure long-term success by assessing key metrics and implementing necessary fixes.


Course Structure:

Module Breakdown:

  1. Module 1: Setting Up for Success
    Gain a clear understanding of the migration stages and set strong foundations with a comprehensive migration checklist.

  2. Module 2: Migration Fundamentals
    Learn about the different types of website migrations, common challenges, and a 3-step framework to handle multiple migrations effectively.

  3. Module 3: Building an SEO Strategy
    Develop an actionable migration plan with timelines, clear objectives, and cross-team communication tips to reduce risk.

  4. Module 4: Preparing for Migration
    Set SEO benchmarks, establish redirection maps, and define SEO requirements. Ensure smooth communication with developers for alignment on SEO priorities.

  5. Module 5: Domain Migration Specifics
    A focused look on domain and subdomain migrations, complete with a checklist for seamless execution.

  6. Module 6: URL Migration Specifics
    Understand URL migration best practices to ensure no traffic is lost.

  7. Module 7: CMS Migration Specifics
    Learn how to handle migrations to new content management systems (CMS), including custom and standard CMSs.

  8. Module 8: Website Redesign Specifics
    Preserve SEO value during website redesigns with tips on managing page templates and avoiding common redesign pitfalls.

  9. Module 9: Pre-Launch Testing
    Conduct essential SEO tests on a staging site to ensure that SEO requirements are fully implemented before the website goes live.

  10. Module 10: Migration Day Essentials
    Execute a controlled migration day process, including real-time Analytics monitoring to catch and fix issues.

  11. Module 11: Post-Migration Analysis
    Assess the migration’s impact on SEO and make additional recommendations for optimization based on performance data.


Included Resources:

  • Templates & Checklists:
    Access tools like the Website Migration Plan Template, Benchmark Template, Redirect Map Template, and Migration Day SEO Checks Checklist to streamline the migration process.

  • Collaboration and Communication Guides:
    Resources to help manage effective cross-team communication, including a Collaboration Chart and Pre-migration Collaboration Strategy Cheatsheet.

  • Technical SEO Audit Checklists:
    Templates for conducting a thorough audit before, during, and after migration to ensure no SEO opportunities are missed.

  • Certification:
    A certificate of completion to showcase your expertise in website migrations, enhancing your marketability as an SEO professional.


Why Take This Course?

  • Become a Website Migration Expert:
    Website migrations are a high-stakes project for any SEO professional. This course builds the confidence and expertise needed to handle migrations efficiently and avoid costly errors.

  • Advance Your SEO Career:
    With this specialized skill, you’ll be a valuable asset to any company or client, opening doors to senior roles, higher pay, or expanded freelance opportunities.

  • Turn Migrations into a Service Offering:
    For freelancers and consultants, mastering website migrations adds a high-value service to your portfolio, allowing you to attract more clients and grow your business.


Who This Course is For:

  • In-House SEOs and SEO Managers
    Looking to advance within their organization by taking on migration projects with confidence.

  • Freelance SEOs and Consultants
    Seeking to expand their service offerings with a high-demand skill that attracts new clients.

  • SEO Professionals New to Migrations
    Those who want a clear, structured guide to navigate migrations without the stress and guesswork.


Final Takeaway

The SEO-Friendly Website Migrations & Redesigns Course by Kristina Azarenko is an invaluable resource for SEO professionals aiming to master one of the most technically demanding aspects of SEO. With 11+ modules, hands-on resources, and lifetime access, this course equips you with the knowledge and tools to confidently handle any migration project, ensuring SEO success at every stage of the process.

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